Bananas
Almost 25 years ago, our Top Banana (a.k.a. our CEO)—came across a long-time customer in our Sun City, Arizona store. After observing her pass on a pre-packaged bunch of bananas, he said, “Excuse me, ma’am, but why aren’t you buying those bananas?” With the confidence of a customer who’d been around the banana-block, she shared with him that it would make her life much easier if we sold bananas individually, rather than in pre-packaged bunches. At her age, she explained, she wanted to take life one banana at a time. Well, we listened, and that’s why Trader Joe’s sells bananas one banana at a time. (You can hear him tell this story on the very first of episode of the Inside Trader Joe's Podcast.)
Almost 25 years ago, our Top Banana (a.k.a. our CEO)—came across a long-time customer in our Sun City, Arizona store. After observing her pass on a pre-packaged bunch of bananas, he said, “Excuse me, ma’am, but why aren’t you buying those bananas?” With the confidence of a customer who’d been around the banana-block, she shared with him that it would make her life much easier if we sold bananas individually, rather than in pre-packaged bunches. At her age, she explained, she wanted to take life one banana at a time. Well, we listened, and that’s why Trader Joe’s sells bananas one banana at a time. (You can hear him tell this story on the very first of episode of the Inside Trader Joe's Podcast.)
Almost 25 years ago, our Top Banana (a.k.a. our CEO)—came across a long-time customer in our Sun City, Arizona store. After observing her pass on a pre-packaged bunch of bananas, he said, “Excuse me, ma’am, but why aren’t you buying those bananas?” With the confidence of a customer who’d been around the banana-block, she shared with him that it would make her life much easier if we sold bananas individually, rather than in pre-packaged bunches. At her age, she explained, she wanted to take life one banana at a time. Well, we listened, and that’s why Trader Joe’s sells bananas one banana at a time. (You can hear him tell this story on the very first of episode of the Inside Trader Joe's Podcast.)
